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January 21, 2004
Dear League President:
Exciting
News!
Babe Ruth League, Inc. is pleased to announce
that Hershey’s has been named the “Official
Candy and Fund Raising Product of Babe Ruth
League, Inc.” Hershey’s and Babe Ruth League,
Inc. are a natural fit.
Each
league is able to purchase Hershey’s Fund
Raising assortment carriers featuring America’s
favorite brands including Reese’s® Peanut
Butter Cups, Twizzlers®, Kit Kat®, Hershey’s®
and Hershey’s® with Almonds.
In
creating the relationship between Hershey’s
Fund Raising and Babe Ruth League, Inc.,
we have given careful consideration to the
elements you told us were important to you
for a successful fundraiser: quality, price
and service. With Hershey’s, we have ensured
your league is able to purchase a quality
product at a very competitive price. To
best service your league, Babe Ruth has
put together a national network of distributors
(list enclosed) which allows representatives
to personally meet with your league and
explain the program benefits.
But,
here is the best part! This program is
going to be fun and exciting
while allowing you to raise the much needed
revenue for your league! We have created
unique incentives with your league in mind.
Each
team in your league that sells a minimum
of 16 individual carriers (4 cases of either
40 or 52 candy bars) of Hershey’s products
will be given their choice of either a “Ripken
Way” CD-ROM, a Margie Wright Coaches’ Series
Video, or a Hershey’s bat bag. Every league
which participates in or inquires
about the Hershey’s Fund Raising program
will be entered into a sweepstakes drawing
for a Grand Prize of $5,000 toward the purchase
of league equipment from Anaconda Sports.
Other prizes include eight Jugs Junior pitching
machines. (One awarded in each Babe Ruth
region!)
For
2004’s grand finale, a Hershey “all-star”
Team will be selected. Nine players between
the ages of 5 and 12 from throughout the
USA, along with 2 guests each, will attend
the opening weekend of the 2004 Cal Ripken
World Series in Aberdeen, Maryland as fans.
These players will be recognized at the
Cal Ripken World Series as the 2004 Hershey’s
“all-star” Team. Watch for more details
in future mailings.
The
preferred distributor in your area, as selected
by Babe Ruth League, Inc., will be in contact
with you in the near future to discuss the
options available to your league for generating
funds through sales of the Official Candy
and Fundraising
product of Babe Ruth League, Inc.– Hershey’s.
If
you have questions, please call Joe Smiegocki
at Babe Ruth Promotions: 800-880-3142.
Sincerely,
Ronald Tellefsen
President/CEO
RT/tc
cc:
Fundraising Coordinators
District, State and Regional Commissioners
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